Making Football Hero
We never do the same thing twice, and the projects can be pretty stressful as we’re always taking a risk and sticking our necks out, often doing things that have never been done before. We also work with relatively small budgets. Luckily it’s almost always worth the hard work though.
The Maker scene and the general explosion in low cost high technology have been a huge inspiration to us. Many of the things we do would have been pretty much inconceivable ten years ago. It’s also important that we try to work with technologies that the world and his dog aren’t all trying to innovate with. So for example we’ve stayed away from augmented reality as pretty much everyone is trying to create something with those tools.